As the coronavirus outbreak rages, will this shift towards online shopping, food delivery and e-groceries be permanent? SUSS’ Chong Guan and ...
COVID-19 has similarly revealed the potential – and the limits – of Singapore’s online shopping sector.
Traditional, smaller players are also eyeing the online grocery scene. Many traditional small wet market grocers have taken to online channels to hawk products, conduct online auctions and even to carry out customer relation-building, for example, passing tips on how to prepare dishes using their products.
RedMart’s weekly average number of orders tripled, while FairPrice said that demand for online orders exceeded that during the Lunar New Year period. One suggestion is for supermarket chains to integrate their online shopping platforms with the stock-holding information of their physical branches.This will enable them to avoid loss-of-sale scenarios where stocks of particular products have run out on the online shopping platform, but excess stocks may reside in specific physical branches. They can then offer customers the option of picking up their purchases at physical branches, especially during times of insufficient delivery slots.
Other companies, including Kering and Coty , have also joined the initiative to make healthcare necessities. Instead of gaping at their potential losses, the quick-thinking executives at Louis Vuitton launched an exclusive Valentine’s Day online pop-up store via WeChat, where customers were able to seek pre-sale and post-sale consultation and place orders online. As a result, Louis Vuitton doubled its Valentine’s Day online revenue from a year ago.
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