Few would doubt Lionel Messi’s impact on European football. The scorer of 474 goals during his long career at Barcelona, he has been named the best footballer in the world a record seven times.
Now we are about to see what impact Messi will have on football in America. For the Argentinian, who has spent the last two seasons playing for Paris Saint-Germain, has decided not to accept offers to play in Saudi Arabia, and is joining Inter Miami in Florida instead.
Suggested details include Messi receiving a share of Inter Miami club merchandise from Adidas, and some of the revenue from Apple’s “Season Pass”, a streaming subscription which gives viewers access to every MLS game. The pass, which costs £14.99 a month, or £99 a season in the UK, launched in February 2023, in a 10-year deal worth £1.9 billion to the league.
Beckham was the league’s first “designated player” — a name for squad players who are signed up without being subject to league rules on salary caps. This means they are often highly paid. Other research says he was a key part of match attendance increasing by 65 per cent across the league, with the addition of hundreds of thousands of new fans. The “Beckham effect” was greatest for LA Galaxy away games, which saw the biggest increase in attendance.
Research also reveals that once fans had seen Beckham play for LA Galaxy, the sense of novelty decreased over time. Attendance was highest during the first year of his six years in the league.
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