While Changi Airport is nearing a full recovery in passenger traffic, visitor arrivals to Singapore are lagging. The tourism sector faces a complex recovery with rising costs and varying demand, says aviation and tourism analyst Brendan Sobie.
People gather next to the Merlion statue at the Marina Bay Waterfront Promenade in Singapore on Aug 7, 2024. SINGAPORE: Passenger traffic at Singapore’s Changi Airport is now virtually at pre-COVID levels. The airport handled 33.01 million passengers in the first half of 2024, representing a 99.3 per cent recovery compared with the 33.23 million passengers handled in the first half of 2019.
The audience at the first Singapore show of Taylor Swift's The Eras Tour, held at the National Stadium on Mar 2, 2024. Her post triggered a wave of criticism from netizens, who pointed out that there were a lot of cheaper alternatives. Her post may have touched a nerve, but it highlights the perception of the city as an
Singapore has announced a series of big investments this year to help its tourism sector amid intensifying global competition. For example, Singapore will get its own Porsche Experience Centre near Changi Airport by 2027 and plans are also in place for a four-hectare waterfront wellness enclave at the Marina South Coastal site.The new attractions may be successful at luring more high-end tourists and further differentiating Singapore from less expensive destinations.
Getting Singapore’s tourism sector back on the growth trajectory will not be easy. The main source markets could be reinvigorated with innovative products and savvy marketing, but will that be sufficient to attract more tourists if costs continue to rise?Most of the traditional source markets are now struggling and the short-term outlook is not bright.
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