Instead of focusing on the potential harms or benefits of vaping versus smoking in debates on e-cigarettes, we should look more closely at the ...
Some e-cigarette companies have been quick to make their products and brands as appealing as possible to the tech-savvy, fun-loving younger generation.
For decades before the 21st century, smoking used to be ubiquitous on the big screen. Even after countries started banning cigarette advertising on radio and television, tobacco companies found other ways to glamourise smoking – by putting them in movies. The fragile, developing self-image of the young person needs all of the support and enhancement it can get … this self-image enhancement effect has traditionally been a strong promotional theme for cigarette brands.In 2011, Marlboro launched a “Be Marlboro” campaign, which ran across more than 60 countries.
READ: Shady tactics in influencer campaigns make social media the new frontier for stubbing out smoking, a commentary The number of Juul-related tweets per month shot up from 765 in 2015 to over 30,500 in 2017, and by 2017, Juul had captured most of the e-cigarette market in the US.The advertising platforms are changing, but the industry’s target remains the same. The gadgets are evolving, but the nicotine remains the same.
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