Congrats, You’re BMW’s New Boss. What Would You Do? car auto cars
didn’t just eek out a win either. It bested BMW by over 100,000 units last year. And it did it with interiors that look like they’re made by Fisher-Price when compared to BMW. So how would you put the blue and white back on top?
Would you stick with the XM styling and move the majority of the brand into that space? Executives at BMW clearly think that shock sells to one degree or another. They’re not completely wrong either.On the other hand, perhaps going back to basics and relying on classics for inspiration, as in the case of DEE, is the way to take Tesla off the top rung. We have our ideas but you’re the boss.
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