Founder and CEO of the AI engine for Paid Search BrightBid.com. Read Gustav Westman's full executive profile here.
Imagine a world where language and culture are not obstacles, but steppingstones to global marketing success.2031 might seem far away but AI-powered natural language programming models are rapidly evolving. For many years, the biggest issue with automated translation and localization tools was their inability to correctly channel the semantics from one language to another. AI is working to solve that problem.
Marketing and e-commerce will eventually become an integral part of this coming barrierless world. AI can help upscale sophisticated, multilevel marketing campaigns across different markets. While initial setup costs exist, AI localization systems can offer long-term cost savings by handling large volumes of content. Continuous improvement through training AI tools can also allow the technology to stay agile and adapt to language trends or cultural shifts, ensuring relevance over time. With scalability, AI-driven solutions can also handle multiple languages and regions simultaneously, making it easier to expand into new markets.
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