A mystery shopping exercise revealed that the thickness of the exterior layer of gold differed substantially between samples. The Consumer Association of Singapore, the Singapore Jewellers Association, and the Singapore Pawnbrokers' Association are urging manufacturers or retailers of gold-wrapped silver to disclose the gold-coating thickness at the point of sale.
Consumers warned about ambiguous marketing of gold-wrapped silver jewellery amid rising gold prices. A mystery shopping exercise revealed that the thickness of the exterior layer of gold differed substantially between samples.
The Consumer Association of Singapore, the Singapore Jewellers Association, and the Singapore Pawnbrokers' Association are urging manufacturers or retailers of gold-wrapped silver to disclose the gold-coating thickness at the point of sale. They are also encouraging consumers to request for independent certification or assay reports to substantiate marketing claims made by jewellers. The associations are warning consumers that some products sold as gold-wrapped silver may in fact be merely gold-plated.
The Consumer Association of Singapore has commissioned a mystery shopping exercise and tested three sample gold-wrapped silver pieces. It found that the thickness of the exterior layer of gold differed substantially between the samples. The Consumer Association of Singapore is now urging manufacturers or retailers of gold-wrapped silver to disclose the gold-coating thickness at the point of sale. This includes providing independent certification to substantiate their claims, as part of industry practice.
The associations are also encouraging consumers to request for independent certification or assay reports to substantiate marketing claims made by manufacturers or retailers before making their purchase. Where possible, consumers should also buy from jewellers under the CaseTrust-SJA accreditation scheme. The associations are warning consumers that terms such as 'gold-wrapped' can be misleading if sellers do not explain how much gold is actually present on the item or provide proper proof to back up their claims.
Clear information helps consumers make informed choices, protects them from misleading claims, and strengthens trust in honest businesses and Singapore's jewellery industry. Consumers who intend to purchase gold-wrapped silver are encouraged to request for independent certification or assay reports to substantiate marketing claims made by jewellers. The Singapore Jewellers Association president Ho Nai Chuen said rising gold prices have created opportunities for misleading and deceptive sales practices.
Products marketed under ambiguous trade names such as 'gold-wrapped silver', as well as counterfeit gold, can mislead consumers into believing they are purchasing genuine gold jewellery. The associations are now urging manufacturers or retailers of gold-wrapped silver to disclose the gold-coating thickness at the point of sale. This includes providing independent certification to substantiate their claims, as part of industry practice. The Consumer Association of Singapore has commissioned a mystery shopping exercise and tested three sample gold-wrapped silver pieces.
It found that the thickness of the exterior layer of gold differed substantially between the samples. The Consumer Association of Singapore is now urging manufacturers or retailers of gold-wrapped silver to disclose the gold-coating thickness at the point of sale. This includes providing independent certification to substantiate their claims, as part of industry practice.
The associations are also encouraging consumers to request for independent certification or assay reports to substantiate marketing claims made by manufacturers or retailers before making their purchase. Where possible, consumers should also buy from jewellers under the CaseTrust-SJA accreditation scheme. The associations are warning consumers that terms such as 'gold-wrapped' can be misleading if sellers do not explain how much gold is actually present on the item or provide proper proof to back up their claims.
Clear information helps consumers make informed choices, protects them from misleading claims, and strengthens trust in honest businesses and Singapore's jewellery industry. Consumers who intend to purchase gold-wrapped silver are encouraged to request for independent certification or assay reports to substantiate marketing claims made by jewellers
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