The Italian menswear company has inked an exclusive agreement with Triluxe Apparel Group to address the North American market.
All markets performed well across Europe, the Middle East and Asia, in Korea in particular, but the U.S. needed to be addressed, Brandazza said.
“We were reasoning on how to improve our offer for our reference target and worked on a business plan that would allow us to return to being a solid reference in the segment,” explained Brandazza. “Our goal is not only to have a territorial leadership but also in the head of our customers and carve out market share. We had never focused so determinedly in the U.S. before in terms of product and service.
In addition to selling the pre-collection for spring 2024 starting in mid-May, Corneliani will participate in the Chicago CollectiveEdition 2023 in August with a dedicated booth. This step is yet “another signal Corneliani wants to give to the American market about our commitment to the region,” said Brandazza.
The trend speaks to Corneliani’s history in sartorial menswear and Brandazza noted that the plan is to expand the brand’s su misura segment, which can become a significant driver of growth. At its showroom in Milan’s stately palazzo on Via Durini, the company has set up a su misura lounge “to create an experience for our customers.”
Production is done internally at the Mantua, Italy-based plant, said Brandazza, who is hiring and increasing the company’s manufacturing capability.
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