The Makeup Museum aims to connect makeup enthusiasts across generations on Instagram.
The Makeup Museum might have indefinitely postponed its opening date due to the coronavirus — but it’s still open online.
It kicked off the campaign on its Instagram account Thursday morning with a video of cofounder Caitlin Collins, who interviewed her grandmother, Maureen Denges. The questions — and themes of the campaign — are about beauty from the Fifties, aligned with the Makeup Museum’s debut exhibit, “Pink Jungle: 1950s Makeup in America.”
The campaign’s inception predates COVID-19. “Thinking about my museum visits in my life and what stuck with me, it was the personal stories,” Collins said, adding the museum aims to be a positive force while its audience remains sequestered. “With everything that has come up, what can we do to keep the conversations alive at a time when the posts on your feed can be very anxiety-inducing?”
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