Corporations pledges last year to serve communities, not just corporations. The pandemic is their chance to prove it | Opinion

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Corporations pledges last year to serve communities, not just corporations. The pandemic is their chance to prove it | Opinion
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Corporate leaders have a big opportunity to prove that they meant their promise—or to prove the naysayers right.

,"A number of our nation's leading companies have been contributing to response and relief efforts and are deploying their expertise, products and services to safeguard public health."

Steps like these are good. But they don't speak to the vast array of causes people are concerned about. Some businesses go a step further and allow customers to choose where donation dollars go. At Lyft, there's a"round up and donate" feature that allows people to choose where some change goes for each ride

In other cases, businesses aren't leaving it to customers to add anything. Instead, they're allowing some percentage of each sale to be donated to charity of the customer's choice. By allowing a portion of their own proceeds to go to any registered 501, these businesses ultimately extend their support to all sorts of organizations that matter to people in each community.

Over the last few years, concerns about inequality and the power of big businesses have grown exponentially. People in need, and the groups that serve them, are watching corporations closely now to see whether they pull through.whether CEOs will"put their money where their mouths are." We're about to find out.

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