Social media users shopping at Costco posted images showing a black star on the price display above shelves stacked with cases of Bud Light.
Social media users have posted several videos and images from stores showing shelves stacked with unsold cases of Bud Light while rivals such as Modelo Especial and others appear to be more in demand.
The latest sales figures also show a continuing decline in consumer interest in Bud Light, which is gradually losing market share to upstarts such as Modelo. Sales of Michelob Ultra — the nation’s No. 3 beer last year — were down by 4.3% in the week ended July 1 while Busch Light sales were down 8.5%, according to the Bump Williams Consulting and NielsonIQ data.
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