Country music's popularity has soared among U.S. Hispanics, and Latino singers are taking their shot in the industry
,"There's this coded language about what are you doing in country music, you don't belong. But when I hit that stage and I'm playing my country songs, playing my Selena country cover, people are insanely receptive."Texas, after leaving New Mexico, Ray said he constantly listened to country radio and was attracted to the storytelling.
After 10 years as a police officer in Las Cruces, New Mexico, Ray, 36, decided to pursue country music full-time. "We sprinkle in a bunch of Latino influence and stuff when we get on stage. But the fact that we can play country music and do it justice really surprises a lot of people. Then the fun starts."recently gathered pop Latin artists with notable country artists for a four-day collaboration, Stephanie Davenport, senior director of A&R, tells Axios Latino.
"I think thematically and lyrically there are a lot of parallels between Latin culture and country music — love of family, love in general, the belief in seizing the moment and in seizing the day." to get vital news about Latinos and Latin America, delivered to your inbox on Tuesdays and Thursdays.
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