Their sister noodle brand Heng En Noodle House in Bedok closed amid steep rental woes and complaints from some customers. The hawkers share their side of the story with 8days.sg
No part of this story or photos can be reproduced without permission fromShares Han: “I wouldn't say [business at the Bedok branch] was poor, it just wasn’t enough to keep us operational in the long run. The price point expected of coffee shop food is quite low, so we had to sell a high volume to cover our overheads. However, there was stiff competition from the many coffee shops and a hawker center in the area. And the high rent [of $5K a month] didn't help either.
The couple ended up making a loss that Han says “wasn’t that drastic”, but enough for them to “decide that [their business] wasn’t going to get any better” despite only running the Bedok stall so briefly.Another major issue they faced was a lack of manpower. Chelsea mentioned in a Facebook comment that the couple had “personal reasons for rushing into [the opening of Heng En]”, which Han elaborates was related to staffing problems at their now defunct No. 25 Minced Meat Noodle outlet at Punggol.
Rather than Heng En’s noodles being less tasty, he thinks that they made a mistake when they “used [their] main shop [at Bukit Merah] to push the marketing for [Heng En]”, as it caused customers to compare the food at both outlets, although “it’s not meant to be the same”.Han says that while Heng En might’ve had “a bad outcome”, the couple see it as “a good experience” that they can learn from. Moving forward, the duo plan to focus solely on No.
As the lovebirds are planning to get married later this year, Han says they’re currently busy with prep and “are not planning to expand or open anything else at the moment”, although they’ll “know what not to do in the future” if they ever decide to.
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