American Express and Capital One are among the big credit-card issuers turning to social-media pitches
Credit-card pitches are moving from the mailbox to the social-media feed.
Several big card issuers recently increased spending on Facebook ads in an effort to attract new borrowers. Capital One Financial Corp. and American Express Co. spent an estimated $18.6 million and $13.5 million, respectively, on Facebook ads meant to sign up new consumer-credit-card...
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