The coronavirus pandemic is making financial services more 'empathetic', says Credit Karma CEO Ken Lin. Here's how that will impact the way lenders think about credit.
, and financial services firms, including lenders and credit card companies, are looking for ways to sustain their businesses as consumers' financial situations change drastically.
"Now, we're seeing record numbers of unemployment and people without steady income in a matter of days and weeks, which is taking a toll on peoples' finances and our economy," Lin said. Credit Karma is rolling out resources to help its users manage existing debt and access cash if needed. It launched a Relief Roadmap, a personalized platform where users answer a series of questions and Credit Karma provides resources and insight into relief options from governments and financial institutions.
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