CrossFit CEO resigns after George Floyd protests tweets that cost Reebok deal

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CrossFit CEO resigns after George Floyd protests tweets that cost Reebok deal
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NEW YORK (NYTIMES, BLOOMBERG) - CrossFit Inc founder and chief executive Greg Glassman announced on Tuesday evening (June 9) he is stepping down after his tweets on the George Floyd protests and Covid-19 sparked ire from consumers.. Read more at straitstimes.com.

NEW YORK - CrossFit Inc founder and chief executive Greg Glassman announced on Tuesday evening he is stepping down after his tweets on the George Floyd protests and Covid-19 sparked ire from consumers.

Adidas sportswear brand Reebok, which had overhauled its offerings in recent years to position itself as the key athletic wear company targeting those athletes, earlier said it would end its partnership with CrossFit, citing the tweets. Last week, Mr Glassman posted a tweet that made light of both the coronavirus pandemic and the killing of George Floyd in police custody, and last weekend spoke belligerently to CrossFit gym owners about race and racism in a remarkable Zoom call that was leaked to reporters.

"Can you tell me why I should mourn for him?" he said."Other than it's the 'white' thing to do. I get that pressure but give me another reason."

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