South Korean crypto exchange Upbit logo to appear on Italian soccer club Napoli’s shirts.
The arrangement is part of a sponsorship deal with Dunamu, the company that operates the coin trading platform, which is one of the largest in South Korea.SSC Napoli, the current leaders in the Italian professional soccer league, Serie A, and Dunamu Inc. announced a partnership that will make the Korean fintech firm the official back-of-shirt and crypto-exchange partner of the soccer team for the current and the next season.
“This will come into play for the team’s next Serie A fixture on Wednesday, Jan. 4, against Inter,” Napoli unveiled in a press release on the first day of the week. The club emphasized the importance of the agreement with Dunamu in light of Napoli’s intention to expand its fan base in South Korea. Kim scored two goals in his first few weeks with Napoli, which made him the second-highest scoring Korean to ever play in. His team currently tops the league’s table and has remained undefeated at home throughout the 2022-23 season.
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