The international streetwear brand is hosting a weeklong activation leading up to the inaugural Formula 1 race in Vegas.
Jennifer Lopez on JLo Beauty’s First Lip Product, Beso Balm, Her ’90s Supermodel-inspired Routine and Self-acceptancewith McLaren and Mitchell & Ness for its in-store rollout. The news follows an announcement made earlier this year by McLaren and Michell & Ness on the creation of
To kick off the second-to-last race of the 2023 calendar, the international streetwear brand is introducing exclusive race weekend immersive elements to continue with the brand’s “retailtainment” ethos. Notably, the pop-up also marks Culture Kings’ first-year anniversary of their U.S. flagship, which opened to the public last year.
“We’re excited to tap into the worldwide excitement that F1 draws,” said Jonathan Yuska, Culture Kings’ U.S. brand president. “At Culture Kings, we always put ‘retail-tainment’ on the forefront to provide fans with a unique experience that goes beyond retail — we lean into being disruptive and this will be no different. Synergistically, we’re also excited to celebrate one year since the opening of our first U.S.
The limited-edition McLaren x Mitchell & Ness x Culture Kings collection includes hoodies, T-shirts, jerseys and more. Throughout the weekend, fans can customize racing bomber jackets with patches at the Culture Kings Makers Lounge.Grand Prix collection is available to purchase online starting on Nov. 1 and in person on Nov. 14. Prices range from $39 to $350.
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