Millennials currently hold the largest purchasing power, but Gen-Z is close behind—here are 5 ways to create a customer experience for Gen-Z:
—shorter than Millennials’ 12 seconds—which means being able to communicate messages quickly is important to building connections. Visual search is not only a powerful retail trend, but a must-have for Gen-Z, who responds best to authentic and unique visual messages. Brands need to have a strong social media presence that is engaging without sounding like a sales pitch.
. They also aren’t as brand loyal. Showcase the features of your product or service instead of relying on name recognition.Millennials might get a bad rap for killing brick and mortar , but Gen-Z will bring back the in-store shopping experience. The majority ofinstead of online, although that could change as Gen-Z ages and has more access to credit cards for online shopping.
Gen-Z is a consumer powerhouse whose influence will only continue to grow in coming years. To create the best experience for the rising generation, focus on building authentic relationships and going where they already are. Brands that are best prepared for the future will learn to grow and adapt for Gen-Z.
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