CVS will expand its membership program, CarePass, nationwide after testing it in Boston, Philadelphia and Tampa. Consumers pay $5 a month or $48 annually for a suite of benefits, including free shipping and discounts.
CVS started testing CarePass last year. Results from the pilot showed 20% of members were millennials.A still image from a CVS Carepass video adhas a plan to win over millennials and it looks a lot like Amazon Prime: free home delivery of products from shampoo to cold medicine, all for an annual membership fee of $48., Philadelphia and Tampa.
Consumers pay $5 a month or $48 annually for free delivery on drugstore products and prescription drugs, discounts on CVS-branded items, a monthly $10 coupon and access to a pharmacy hotline."That's something we wanted," CVS Pharmacy President Kevin Hourican told CNBC. "Millennials are time-starved, and we want it to be easier to do business with you."
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