The District government plans to launch a personalized messaging program next month that will send mailers and text messages to Washington-area motorists with previous traffic violations and a history of crashes.
The initiative, led by the D.C. Department of Transportation and The Lab @ D.C., will message drivers whom the city deems more likely to be involved in a crash, with a warning to follow speed limits and pay attention to traffic signs.
The program is part of Vision Zero D.C., an initiative that pledged eight years ago to eliminate city traffic deaths by 2024. Officials have since said their original goal was ambitious and plan to release a revised plan by next year. D.C. police data is one of several sources the city is using for citation and traffic violation information.Quinney said the research team also pulled data from national sources that report traffic enforcement citations to identify drivers, then coupled that information with local data to identify drivers through license plates and crashes. Data from automated traffic cameras in D.C. also was used.Those efforts resulted in a pool of about 100,000 D.C.
The researchers found that mailers significantly improved the rate at which families reapplied for benefits.
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