The new Stackburger line is Dairy Queen’s biggest menu expansion in two decades.
Warren Buffett’s holding company Berkshire Hathaway has owned Dairy Queen for 25 years. With a net income of $84.3 million in 2021, the fast-food chain is a relatively small component of Buffett’s empire, which reported net income attributable to shareholders of $89.8 billion for last year. Last year, Dairy Queen’s annual revenue rose 18% to $224.7 million, according to franchise disclosure documents.
“I would say it’s one of the first true menu strategies that we’ve had within the Dairy Queen system in a very, very long time,” Bader said. The pandemic also caused some delays. A nationwide labor crunch exacerbated supply chain issues, so Dairy Queen opted to postpone the launch, which was originally slated for late fall in 2021. Bader said the chain wanted to make sure its vendors had enough employees to ensure that franchisees weren’t left in a lurch.
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