Dale Earnhardt Jr.'s Dirty Mo Media firm has inked a seven-figure podcast deal with Cadence13 that will help launch a slate of new shows this fall as part of a broader media expansion.
president and executive producer of Dirty Mo Media, in addition to being an equity holder in the company.
Dirty Mo is a nickname used to describe Earnhardt Jr.'s hometown of Mooresville, North Carolina, where the company operates today out of a race shop.With the Cadence13 deal, Dirty Mo Media will launch three new shows this fall, in addition to its four existing shows: "The Dale Jr. Download," "Door Bumper Clear," "The Burton Continuum" and "Speed Street."
The new shows will focus on more than motorsports, tapping into the passions of Southern sports fans with topics like college football, Davis told Axios. Most of the Dirty Mo podcasts are simulcast in video, and future shows have video components planned. The company is launching several new original shows on its YouTube channel this year as it seeks to grow its social presence.was putting Mike in a position so that he could execute his vision, make important hires, and begin building new shows that he and I want to make," Earnhardt Jr. told Axios in a statement.
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