DareToStream: Quibi, Peacock & HBO Max ready launches as economy staggers but TV viewership skyrockets during COVID19
Peacock’s launch slate is the most impacted by the ongoing coronavirus crisis. Besides the ambitious sagaoriginally set up at USA, production on virtually all other original series from Peacock’s inaugural slate was paused by the pandemic.
WarnerMedia’s Entertainment and Direct to Consumer division the same day said usage levels since March 14 for HBO Now were up over 40% from its four-week average. Daily binge watching of three or more episodes jumped as did movie viewing. For HBO Max, HBO’s 35 million subscribers are the low-hanging fruit. It will cost the same as HBO Now and will be free viewers who already subscribe to HBO on AT&T platforms. The company last month inked a deal with YouTube TV that includes HBO Max and working on agreement with other video providers. When they debuted their own streaming outlets last November, Disney and Apple secured distribution options that would give them a chance to “launch hot,” as former Disney chief Bob Iger put it.
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