Das Kartoon: Romance meets propaganda in China KarlMarx anime
BEIJING - The Chinese Communist Party is trying a new way to woo younger people, commissioning an anime series whose hero is clean-shaven, slim and a hopeless romantic - Karl Marx.
Created by animation studio Wawayu but backed by China's central propaganda department and the state-run Marxism Research and Construction Programme Office, the release of"The Leader" comes as the Chinese Communist Party ramps up its push for ideological rigour - especially in classrooms and on university campuses.
Last year, Chinese President Xi Jinping also urged party members to cultivate the habit of reading Marxist classics and regard it as a"way of life" and"spiritual pursuit". "The Leader" starts with Marx's university years where shots of the young philosopher - dressed in a dapper beige blazer - feverishly studying the work of Hegel are spliced between tender moments with Jenny von Westphalen, his wife.
Among the many comments scrolling across the screen as each episode plays - a popular feature in China known as"bullet" comments - some users commented on religious freedom and labour rights. "That's why propaganda is interesting, because you can also read it against the grain," de Prof Kloet told AFP.
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