David’s Bridal plans to lay off 9,236 employees — the bulk of its workforce — in the next few months.
David’s Bridal spokesperson Laura McKeever said Friday, “We are evaluating our strategic options and a sale process is underway. At this time, there are no updates to share, and all stores are open to serve customers. Providing excellent service remains our focus and we are committed to serving and delivering for our brides and customers and being part of magical moments.”
With stores primarily nationwide in addition to locations in Canada and the U.K., as well as franchised locations in Mexico, David’s Bridal has been the leading chain for budget-conscious brides. The company also sells special occasionwear, accessories, and prom dresses among other items. In its last bout with bankruptcy in the fall of 2018, David’s Bridal had reached a deal with lenders to reduce its debt by more than $400 million. In April 2021, the bridal company closed a $70 million loan provided by CPPIB Credit Investments, a subsidiary of the Canada Pension Plan. That loan matures next year and is being used to fund operations and for corporate purposes.
The displaced workers may find opportunities with other companies. Anne Barge owner and creative director Shawne Jacobs said Friday that she is “very interested in this development, as it could lead me to hire more qualified seamstress to increase staff in our factory. Of course, they would have to go through training to learn how we like our luxury gowns to be finished.”
“Drastic layoffs create staffing shortages that can lead to customer dissatisfaction,” she added. “Payroll can seem like the first thing to cut when times are tight. We believe in a team-first mentality, knowing that a store’s success depends on the happiness of our staff.”
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