As American as apple pie...with a good cup of coffee on the side.
location, the decor and branding may give the impression that it's a foreign-owned Russian coffee company. The stores and packaging follow the distinctive Soviet red-and-gold color palette, and the five-point star often appears on the walls of the shops, as well on its retail bags of coffee beans, which include blends named Troika Espresso and KG .
“We escaped because of the oppressive government, very discriminatory, very oppressive,” Leo recalls. “So we escaped in ’79 with, really, the shirts on our back, and came here with not a word of English and about $800 to our name.” He elaborates: “Our parents really sacrificed everything. Our father, from childhood, only had one leg. He was handicapped. He was very discriminated against. [In the Soviet Union], people who are handicapped are considered not even human.
Both deny the link between their brand's signature red and Communist red. The brothers instead point to their origins of being a craft boutique brand and putting their coffee beans in brown Kraft paper bags. “And then we introduced some color to it, and people really loved when we introduced red. ... The company is always known for its red color,” Leo explains.
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