DAZN is expanding its behind-the-scenes series The Making Of, setting the unprecedented launch across all nine of its global streaming markets on August 9 of a new soccer-themed installment. The ni…
DAZN, which has expanded from its European origins, is an all-streaming sports player with a sizable war chest. It’s now available in the U.S., Canada, Germany, Austria, Switzerland, Italy, Spain, Japan and Brazil. Under the aegis of executive chairman John Skipper, who had a long stint at ESPN and left as president of the Disney-owned network in 2017, the company has continued to buy rights to major sports.
“In the world of sport, live and non-live content goes hand in hand,” Chief Revenue Officer James Rushton said. “Our original programming strategy is about creating iconic content that complements our extensive premium live-sport offering and engages viewers to bring them closer to the sport and athletes they love. It’s about driving engagement, retention and mass brand awareness around the biggest sporting cultural moments.
Soccer “is a sport full of inspiring stories, powered by superhuman emotion, sacrifice and ecstasy,” added Grant Best, DAZN’s SVP of Original Programming & Content Development. “Our access to these global football icons enabled us to intimately spend time reliving what they feel are some of the greatest moments in their football history, from their perspective, which is incredibly powerful, moving and enlightening.
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