'Once Kanye touches something it becomes cool.' We ventured into the fiery pit of Times Square to learn more about the stans buying the Yeezy Gap x BALENCIAGA collaboration.
announced their brutalist reimagining of the GAP flagship store in the heart of midtown Manhattan. To learn more about the Yeezy GAP collaboration, we ventured into the fiery pit of Times Square to find a sea of devout stans picking through giant bins of black, oversized clothes.AVORIE It’s a pop up for Kanye—and I’m a huge Kanye fan. I heard about it when I woke up and then we Ubered here from the Bronx.
INTERVIEW: How much money do you think you’re gonna make on Grailed?AVORIE: It’s “Street Lights,” then it’s probably gonna be “Can’t tell me nothing.AVORIE: Yeah, of course. I’m a textile design major in college.AVORIE: I assumed that it was, like, a big box store. But it’s just a regular store. I don’t want to call it underrated but people can make it their own thing. There are drill artists in certain neighborhoods that wear GAP. The normal line downstairs—that’s their thing.
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