EXCLU: In a memo obtained by The Daily Beast, the theory of the case goes something like this: For just $25,000, you can win a competitive seat. It just depends on when you spend the money, and, who—not what—you spend it on.
Offering a potential roadmap to 2024, a Democratic-aligned group specializing in training staff believes they’ve found a moneyball strategy that worked in 2022 and could change statehouse campaign spending going forward.
“Typically, you have a campaign manager, and that’s usually the only person you’ll have on a state House campaign,” Trevor Southerland, executive director of the Pennsylvania House Democratic Campaign Committee told The Daily Beast, crediting Arena’s program for making all the difference in flipping the Pennsylvania House for the first time in 12 years, and winning it by just one seat.
So when you get somebody who actually knows what they’re doing instead of a volunteer who might be prone to flaking? For Johanny Cepeda-Freytiz, a restaurant owner coming from her first elected position as the Reading City Council president and now the first Latina ever elected to the Pennsylvania State House, the Arena-trained staff helped raise the level of her entire team, including volunteers.
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