Digital health's funding slump isn't a death sentence. Here's what startups are doing to stand out to investors.
Investors are focusing on companies' unit economics and profitability as the market slumps.After years of record funding in digital health — $29.1 billion flowed into the sector in 2021 — this year's funding slump isAs interest rates increase, investors are holding fast to their cash, making it tougher for companies to land fresh capital. Fewer digital-health startups are fundraising, and the ones that are will be held to higher standards than before, investors told Insider.
Economic trends are forcing the sector to grow up. Digital-health startups that previously focused on astronomical growth are now reining in spending and setting their sights on profitability to ensure their futures, Owen Tripp, the CEO of the startup Included Health, told Insider. As funding dried up, the women's-health startup Maven stood out from its competitors when the company landedThe fundraise boosted Maven's valuation from $1 billion to
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