As Jonathan Anderson leads a creative reset at Dior, Delphine Arnault says the LVMH-owned house is being “very cautious” on pricing – especially for leather goods – amid a wider luxury slowdown.
As Jonathan Anderson leads a creative reset at Dior, Delphine Arnault says the LVMH-owned house is being “very cautious” on pricing – especially for leather goods – amid a wider luxury slowdown.
Dior’s cruise show in LA mixed cinematic references, vintage glamour and hints at a possible future in film. Add CNA as a trusted source to help Google better understand and surface our content in search results. Dior chief executive Delphine Arnault has said the brand is reassessing its approach to pricing on some products as the luxury industry attempts to win back customers put off by precipitous rises.
Arnault is overseeing a period of renewal at Dior, which is the second-largest brand by sales at the LVMH group controlled by her family. She appointed star creative director Jonathan Anderson last year to help revitalise its image and counter falling sales amid an industry-wide slowdown. Anderson presented his sixth collection for Dior — and his first cruise show — in Los Angeles last week.
“We are working a lot on the leather offer and we’re very cautious about the prices,” Arnault said at the FT’s Business of Luxury conference in Puglia on Monday . “We can’t really increase the price of a product without increasing the perception of the quality and the product. It’s important to work on that. ”She noted that Dior had not increased prices on its Lady Dior bag since 2023, except for two currencies that had devalued.
Anderson’s first designs for the house were rushed into boutiques on Jan 2 this year — including several lower-priced product offerings — to demonstrate the brand’s new strategy and look. Price rises at brands including Dior, Louis Vuitton and Chanel in recent years have caused a backlash among some shoppers.
Some luxury products are up to 1.7 times more expensive than they were in 2019 according to consultancy Bain, a factor that has caused middle-class shoppers to leave the industry in droves and even deterred some wealthier buyers. Jonathan Anderson acknowledges the audience at the end of Dior's fashion show for the Women Ready-to-wear Spring/Summer 2026 collection as part of the Paris Fashion Week, in Paris on October 1, 2025.
Speaking alongside Arnault, Anderson noted that some luxury brands and shoppers had lost sight of the value of human touch in the high-fashion supply chain. Dior, like other major luxury houses, has had suppliers caught up in a string of labour abuse scandals in Italy that have made the sector the subject of a Milanese prosecutor’s probe. Italian officials closed the probe into Dior last year “without establishing any infringement” after the company agreed to remedies.
“The thing we have really struggled with in luxury today is what is the value of talented people making something — we don’t think about the hourly rate of the person embroidering the dress that might take up to three months,” said Anderson. “We have such a visceral reaction to luxury now . . . but if we don’t keep doing the embroidery, and we don’t keep having a couture atelier, then it will vanish.
” Anderson added he had underestimated the media scrutiny he would come under after he moved from his previous role at LVMH-owned Loewe and running his own namesake label, despite being warned by Arnault that there would be a shift.
“I became a meme,” he said referring to a photo of him smoking by the Seine in the run-up to his womenswear debut last autumn that went viral. “I have only been there for a year, the product has only been in stores for four or five months,” he said. “But the internet world wants you to turn the business around and create a perfect collection tomorrow. Things need time.
A designer needs time. ” Arnault said that Dior was her father’s favourite fashion house as it was the first he acquired in 1985. We know it's a hassle to switch browsers but we want your experience with CNA to be fast, secure and the best it can possibly be.
Please follow us on Google to support usSingapore Latest News, Singapore Headlines
Similar News: You can also read news stories similar to this one that we have collected from other news sources.
Temasek Holdings Unlikely to Meet 2030 Climate Target, Acknowledges ChallengesTemasek Holdings CEO Dilhan Pillay admits that the state investment firm is unlikely to meet its interim 2030 climate target, stating that the uncertain global operating landscape, rising energy demand, and difficulties in decarbonising hard-to-abate sectors like aviation and power generation are major factors contributing to the setback. Despite falling short of the 2030 goal, Temasek remains committed to achieving its longer-term 2050 net zero target.
Read more »
Saint Laurent CEO: Luxury Groups Must Work Harder to Win Back Aspirational Shoppers Amid Luxury SlowdownCedric Charbit, CEO of Saint Laurent, discusses the challenges faced by luxury groups in attracting younger and more aspirational shoppers without diluting the exclusivity on which luxury brands depend. He emphasizes the need for more effort to retain clients and the brand's desire to expand into underdeveloped categories such as menswear.
Read more »
Federal Court Dismisses Claims Against OpenAI and Elon Musk in AI BattleA federal court has dismissed claims against OpenAI and its top executives filed by Elon Musk, who accused them of betraying a shared vision for OpenAI to remain a nonprofit dedicated to guiding artificial intelligence's development for the good of humanity. The lawsuit claimed that OpenAI CEO Sam Altman and his top deputy breached a charitable trust and unjustly enriched themselves as ChatGPT maker soared in valuation.
Read more »
Steven Ma Resigns from Metro Radio to Join Hin Sang Group as Vice-ChairmanThe text describes the transition of Steven Ma, a former TVB actor and radio station CEO, to Hin Sang Group as vice-chairman.
Read more »