The brand's campaign for Sauvage has created controversy over alleged racism.
has pulled its latest campaign for the fragrance Sauvage after accusations of cultural appropriation and racism.and a short video featuring Rosebud Sioux tribe member Canku Thomas One Star performing the Fancy War Dance in traditional dress and actor Johnny Depp, who has been the face of Sauvage since 2015, playing guitar. "We are the land," Depp intones via voiceover as Canku Thomas One Star dances. "Dior.
The brand did take the right step in partnering with AIO to craft the campaign. In Instagram Stories posted to support the launch, AIO member Ron Martinez Looking Elk directly addresses cultural appropriation. "Cultural appropriation for us is a huge thing because we've been dealing with this since colonization. Our presence on this project is really to help, so for us to make sure the look and the identity is authentic, is really important," he said.
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