Disney Consumer Products Hits $54.7B in Retail Sales as Top Global Licensor of 2018

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Disney Consumer Products Hits $54.7B in Retail Sales as Top Global Licensor of 2018
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The company topped License Global magazine's annual survey boosted by the strong performance of content from Marvel, Pixar and Lucasfilm.

The Walt Disney Co.'s Disney Consumer Products unit has repeated as the top licensor in the world in 2018 with $54.7 billion in retail sales of licensed merchandise worldwide, according to an annual ranking byWarnerMedia's consumer products unit came in fourth with $11 billion in sales, followed by toy maker Hasbro with $7.1 billion in sales, and Viacom's Nickelodeon Consumer Products with $5.5 billion in the ninth spot.

Hollywood brand licensing was impacted last year by entertainment industry consolidation as AT&T acquired Time Warner, Disney nabbed 21st Century Fox assets and all eyes were on a possible Viacom-CBS recombination. The 2018 merchandise, licensing and publishing sales for Walt Disney did not include Fox's consumer products business because those retail sale figures weren't available toin time for the latest survey. So Disney's ranking instead reflects its own merchandise sales in 2018 for

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