Disney's Pixar seeks return of box office magic with 'Elemental'

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Disney's Pixar seeks return of box office magic with 'Elemental'
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When Pixar Animation Studios releases its 27th feature film in theaters on Friday, the pioneering studio behind blockbuster movies such as 'Toy Story,' 'Cars' and 'Finding Nemo' will be under pressure to demonstrate it has not lost its Midas touch.The stakes are high for 'Elemental,' a tale of overcoming

When Pixar Animation Studios releases its 27th feature film in theaters on Friday, the pioneering studio behind blockbuster movies such as"Toy Story,""Cars" and"Finding Nemo" will be under pressure to demonstrate it has not lost its Midas touch.

"Judging Pixar on the recent past, history would not be kind," said SVB MoffettNathanson media analyst Michael Nathanson. "This whole film was made to connect, and we hope it does," Sohn said in an interview with Reuters Television.Comcast Corp's Universal Pictures raked in $1.3 billion in worldwide ticket sales with its video-game adaptation,"The Super Mario Bros. Movie," and Sony Pictures Animation struck box-office gold with Spider-Man, one of Disney’s own characters.

But the move dealt a blow to creatives who had hoped their films would be seen on the big screen, according to one Pixar director who spoke on condition of anonymity.

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