The company's ~50-person 'next-generation storytelling and consumer-experiences' unit is among the first to meet the chopping block amid a wider slew of cuts.
Advertisement, comprised of about 50 staff, was responsible for grappling with metaverse strategy. The next-gen storytelling unit was reportedly supposed to come up with ways to incorporate Disney characters, narratives, and other aspects of the company’s vast compendium of intellectual property into new types of interactive, digital experiences. Specifically, the company was exploring new “applications in fantasy sports, theme-park attractions and other consumer experiences,” per the WSJ.
Though, what exactly the division actually delivered and developed in its brief existence is unclear. Disney first put together its metaverse unit just last year, appointing longtime company exec . Notably, following the department’s dissolution, White will remain with Disney despite all of his underlings being sacked, the Journal reported. Though his new role within the company hasn’t yet been specified.Take up to 70% off at Lenovo's Spring Clearance sale, including a wide range of laptops, monitors, and tablets. Take an extra 15% off with the promo code.
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