Disney to bundle Disney+, ESPN+ and Hulu streaming servives and offer it to clients for $13 a month in a move to woo away Netflix customers
A screen shows the logo and a ticker symbol for the Walt Disney Company on the floor of the New York Stock Exchange in New York, US. December 14, 2017.
Disney’s bundle includes family-friendly digital offering Disney+, sports service ESPN+, and Hulu, which will cater to adults, for a $5-per-month discount. The Hulu offering in the bundle will include commercials. Disney “hamstrung Netflix by announcing a bundle of Disney+ and ESPN+ and ad-supported Hulu at the same price point,” said Kamal Khan, analyst at Investing.com.
Video streaming competition will intensify soon, with Apple Inc., AT&T’s WarnerMedia’s HBO Max and Comcast Corp’s NBCUniversal planning to roll out new services. Customers are dropping cable TV but now must decide how much they want to pay for digital offerings.
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