Here are the tricks Dollar General uses to keep its prices so low
capitalizing on a growing trend toward more cost-conscious shopping.This no-frills, bargain-hunters' paradise is growing at a level that is largely"unthinkable" in retail, Credit SuisseIn 2017, Dollar General opened new locations at a rate of around four stores a day.
and is often living in areas called"food deserts," meaning they are miles away from access to grocery stores.Its stores are predominantly based in rural locations.The strategy in the early 2000s, when Dollar General started to grow, was to go where Walmart wasn't, David Perdue, Dollar General's chief executive from 2003 to 2007,This has meant that the majority of its stores in the United States are located in rural and suburban areas, where they cost less to operate.
that it costs around $250,000 to open a new store, which is significantly less than what it costs a big-box retailer to build a new location., which is one-tenth the size of the average Walmart store — and have a bare-bones design. Think metal shelves, strip lighting, and cheap signage. It is truly a no-frills shopping experience, suitable for the customer who wants to get in and get out. According to Dollar General, the average shopping trip to its store lasts no more than 10 minutes.
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