Doritos is hoping its new, name-free ad campaign will resonate with an increasingly ad-averse Gen Z consumer
Frito-Lay has another plan. The PepsiCo Inc. -owned snack company will use Monday’s event to launch a new campaign for Doritos, but its ads will leave out a key element: any mention of its product.
The brand’s TV ad, which has an urban vibe, opens with a narrator saying, “For a chip so iconic, we don’t need to name it cause this is an ad with no logos, no jingles, no gimmicks, just those red and blue bags with the stuff you love in it.” In the TV ad, viewers will see clues, including the familiar orange powder that the chips leave on fingers and the triangular shape of the snack.
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