Oh, and Doritos wants some of its fans to be in the ad too.
“After multiple rounds of development by the Frito-Lay culinary team with various smoked BBQ meats and sauces, we were able to find the ideal complement for Doritos," Taffet shares with Food & Wine. "Now that Doritos Sweet & Tangy BBQ – the first permanent non-spicy addition to the Doritos core profile in over 15 years – has launched, we’re excited to see fans’ reactions.”
But not just any fan reactions will do. To mark its 23rd year of Super Bowl ads, Doritos is featuring a celebrity, its new Sweet and Tangy BBQ chips, and maybe even you, too. On Monday, the snack company announced it’s inviting fans to “try another angle” by sharing their best, triangle-inspired dance to TikTok with #DoritosTriangleTryout and #Entry. But if you want in, you better act fast, because three finalists will be selected by the end of this week , and the winner will be announced early next week.
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