The deal marks the first international expansion for the NBA star's video network as its allows pro athletes to bypass sport reporters and speak directly to fans.
Rap mogul Drake is backing LeBron James as Uninterrupted, the digital platform run by the NBA's biggest star and business manager Maverick Carter, lands in Canada.
"These are incredibly driven people who often have deep passions for things other than what sport they play," Moore toldabout Canadian athletes set to board the Uninterrupted platform. James' Canadian content slate includes an exclusive first look deal with Toronto Raptors star Serge Ibaka, who is developing a fashion line with Canadian retailer Holt Renfrew.
Drake and LeBron James have close personal and business ties, including having both executive produced the 2017 documentaryabout NBA dunk champ and eight-time All-Star player Vince Carter and which debuted at the 2017 Toronto Film Festival.and TV projects through an overall deal with Warner Bros. Separately, Warner-owned Turner Sports in 2015 invested $15.
"We'll focus on sports that people care about, and the empowerment of athletes around the world, because that's a universal feeling and a universal truth," Carter explained. He pointed to a content partnership and development deal signed by Uninterrupted and Liverpool Football Club, which last season came a close second in the U.K. Premier League and won the Champions League competition in Europe.
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