It's time for rappers to stop fixating on chart performance
LONG BEACH, CALIFORNIA - OCTOBER 30: Drake speaks onstage during Drake's Till Death Do Us Part rap battle on October 30, 2021 in Long Beach, California.Even with the deluge, his streaming numbers reflect a ravenous appetite amongst rap listeners; he’s become too big to fail. He enjoys a fanbase that spans demographics. And even those jaded by his recent output tune in to see who how spiteful he’ll get. .
Drake may continue to offer the same jaded, bitter product for multiple generations of college-aged young men treading a lifestyle of toxic romance, gaudy purchases, and endless hookah smoke. Despite lyrically regressing and alienating a notable sect of his original fans, the OVO factory churns on, amassing titanic streaming numbers that suggest there’s no financial benefit to him to expand his craft.
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