Outrageous Instagram clothes are passé. Dress like no one’s scrolling.
Outrageous ‘viral’ clothes are passé. Look up from your phone and enter the era of stunningly subtle, expertly cut ‘un-shouty chic.’
HELLO, WEARABLE Steal screen-addicts’ gazes the way model Genevieve Waller-Whelan does here, outside the Morgan Library in New York. On her: Coat, $4,590, us.MaxMara.com; Shirt, $6,800, Boots, $3,800, BottegaVeneta.com; Tank, $240, Jeans, $425, Kallmeyer. NYC; Belt, similar styles available at Anderson.it; Bracelet, $550, JenniferAlfano.com. Model at left: Coat, $2,375, Tods.com; Sunglasses, $542, OliverPeoples.com. Model at right: Clothes and Accessories, model’s own.
…no. It can’t be. But is it? Is that…leather?” Some version of this befuddled inner monologue ran through many editors’ heads as Kate Moss sauntered down Bottega Veneta’s spring 2023 runway in Milan. The source of stupefaction? Ms. Moss’s bowleg jeans and blue-tone check overshirt. From a distance, they were unmistakably denim and flannel, respectively.
That outfit embodies an aesthetic shift that’s sweeping the fashion industry. After two years of dressing for Zoom screens during lockdown, and at least a decade of ostentatious “like me!” outfits spamming our Instagram feeds, many women are looking to make an impact IRL, not online.
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