Drop Your Office Bracket: The Real March Madness Moneymaker Is Renting Your Home

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Drop Your Office Bracket: The Real March Madness Moneymaker Is Renting Your Home
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According to data from home-rental site Vrbo, vacation rental prices in cities hosting NCAA tournament games can increase by as much as 188% during tournament dates

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The increase in home rental price is in line with the broader economic boost Minneapolis anticipates from the Final Four weekend – estimated to be the tune of $142 million according to a study released by the 2019 Minneapolis Final Four Local Organizing Committee. While Minneapolis’s capacity for hospitality has increased, it still may not be enough to handle the influx of zealous college basketball fans. A survey conducted earlier this week by Meet Minneapolis found that 30% of hotels in the city had “no rooms available” and 60% had “very limited availability.”

“College events have something special about them,” says Vrbo vacation rental expert Adam Annen. “You have a lot of alumni coming – large extended families and fraternities and sororities and such. The ability to rent a home for a family and build memories together is really quite special.”

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