Vintage items becoming retro is the big trend for the younger generations.
Charisse JonesDungeons & Dragons, the role-playing game in which fate can change with a toss of the dice, is racking up the best sales in its 46-year history. Teens weaned on iTunes are falling in love with vinyl. And fashionistas are stomping all over Instagram and Pinterest in combat boots.
From left, Nicholas Prescott, 21, Lucas Davey, 22, and Austin Anderson, 21, all of Plymouth, NH, get together every Sunday to play an old school game, Dungeons and Dragons. It's just one of the retro items and experiences that are back in fashion.Lucas Davey, 22, a senior at Plymouth State University in New Hampshire, began playing Dungeons & Dragons during his freshman year. It's become a weekly ritual he looks forward to.
The NPD Group, a market research company, has also spotted the retro trend. Sales of classic sneakers were up 13% in November compared with the previous year, the group says, and purchases of fanny packs – which spent decades as a fashion don't – soared 106%. Generation Z, which loves all things '90s, posts pictures of sweatshirts portraying the Powerpuff Girls, some of that decade's animated superheroes. Pinterest users search for suggestions on how to display photos taken with Polaroid cameras rather than a smartphone."Combat boots are trending like crazy,'' Sarna says.
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