Easter spending is expected to reach $24 billion this year — the most ever

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Easter spending is expected to reach $24 billion this year — the most ever
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🐰 81% of Americans will celebrate Easter and spend an average of $192.01, a survey showed. Here are the top items they expect to buy.

As consumers plan to mark the occasion through a variety of traditions, retailers are dedicated to making this year a memorable holiday.Easter is the second-most popular holiday for buying candy behind Halloween, with 50% of those celebrating intending to buy sweets, a separate Easter report from consumer insights company Numerator found.

Besides buying candy, the NRF’s survey showed that other popular Easter Sunday activities include cooking a holiday meal, visiting family and friends, going to church, and planning an Easter egg hunt.

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