Consumers are buying less top-shelf liquor and more $18 bottles of wine
Some consumers unwilling to switch brands are buying smaller bottles of the expensive liquors they favor.Shoppers are reaching less for the top shelf.
have driven sales growth in the wine and spirits industries as people traded up for fancier brands. That is now changing: Sales growth of costlier spirits and wine is slowing, and even reversing, as shoppers seek out more value.
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