When approaching design for this new era, automakers must introduce revolutionary cars, not evolutionary cars, writes Thomas Ingenlath, the CEO of Polestar, for CNNBusiness Perspectives
.leftside-floating-image { width:100%; display:block; margin:0 auto 1.5rem; } @media screen and { .leftside-floating-image { float:left; width:50%; max-width: 200px; display:block; margin:0 1.5rem 1rem 0; } } As automakers race to electrify their model lineups, the competition to stand out has never been greater. Luckily, thanks to electrification, the opportunities to develop new designs are abundant.
Car companies have followed the same evolutionary design path for decades. Now, with electric cars, everything is changing quickly.Without an internal combustion engine and a fuel tank, there are new design possibilities to explore. In most passenger vehicles, there is a large engine under the front hood and a fuel tank that takes up space somewhere under the vehicle.
Changes in electric cars will change purchase habits by further emphasizing user experience. So many vehicles are currently sold to buyers who value engine size, cylinder count or transmission type. With an electric motor, a vehicle's power becomes a commodity instead of a key product feature. Lastly, we arrive at the external factors, most notably governmental crash standards, general vehicle legislation and other laws.
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