As the Breast Cancer Campaign turns 31, Lauder and Hurley reflect on the cause’s advancements.
Cos. inaugurated the Breast Cancer Campaign, survival rates of women with stage one breast cancer have increased to above 90 percent.
“Because of the investigating the Breast Cancer Research Fund has done, the therapies are so much more targeted, and that’s one of the reasons survival rates have gone up. The chemo[therapy] isn’t as brutal,” Lauder said. “You might not even spend a night in the hospital anymore. Thirty years ago, this was an 18-month detour to fight for your life.
The connotations of breast cancer diagnoses have changed drastically since the campaign’s inception, the duo agreed. That’s why awareness is a key component of the campaign, Lauder said. “Thirty years ago, awareness was just raising the subject that breast cancer is a meaningful disease that impacts more women than any other cancer,” Lauder added. “Thirty years ago, a woman who was diagnosed with breast cancer was very likely to be embarrassed….That has changed.”
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