Elon Musk says Twitter is roughly breaking even. That looks like vindication for his haphazard management but he'll need a sharper plan to get to profitability.
that the company has cut the number of data centers it uses from three to two to save costs while making improvements to its algorithm that reduce its demands for computational power. , telling the broadcaster that most have either returned or said they would, potentially keeping the single most important source of revenue intact.
"If Disney feels comfortable advertising children's movies, and Apple feels comfortable advertising iPhones, those are good indicators that Twitter is a good place to advertise," he said during the interview. was never going to kill Twitter. Indeed, other tech CEOs have followed suit, axing up to 10% of their respective workforces.Musk cannot continue cost-cutting indefinitely and will need to find sustainable ways to turn Twitter profitable .
Another, possibly terminal, issue: Musk seems not to have quite figured out what he wants Twitter to Take the firm's decision to block likes and retweets of posts that link out to rival posting platform Substack. If Twitter really is the"what's happening" platform, it seems ill-advised to block obvious sources of news.
Musk did suggest to the BBC that total user time on Twitter was at an all-time high, with the company recently passing 8 billion user minutes per day. That's no small feat in a world where Twitter competes with everything from TikTok to Netflix. But if he wants Twitter to make money consistently, Musk needs users coming back for the long run. Chaos won't do that.Subscribe to push notifications
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